Golden rules for pitching your start-up or product

Having to get ready for a pitch is always daunting for a beginner.
Imagining you’re in a Dragons Den type scenario is a scary thought, but it doesn’t have to be that way. You should also prepare so you are able to provide more details if questions arise.

Summery. Keep your audience interested by talking up the Facts about your company to start the ball rolling.

Additional assets.  You pitch should include any additional assets such as your logo, business name and a tagline. Your tagline should underline exactly what it is that your company does; nothing more, nothing less (and remember to include your contact information)! Mention your team, it’s important for investors to know exactly who they are paying their money too and how they relate to the company (if possible emphasise how you team works together, to show how well you work together and their achievements). 

Speech. Speak with confidence in front of investors and avoid the over use of ‘and’ or ‘buts’ as it can give the impression of nervousness. 

Problems/solutions. Your company needs to be designed to solve problems; further more investors need to know that it’s your company that can solve their problem. Make yourself invaluable to the investors; present your product as the solution, including any case studies available with examples of how it’s worked for existing customers.

Marketing/sale. Investors need an idea of the size of your market as well as profiled target markets you plan to grow into. Be warned, failing to provide this information will severely cripple your chances of gaining investors. 

Business model. An important thing to remember is that investors always want to make a profit, so let them know how you plan on generating revenues and create a timeline for each one. How you price your products/services and a comparison of you competitors should also be brought up alongside how you are planning on keeping long term customers feeling valued and interested.

Financing. If your company has already raised money you’ll want to include profits made, who invested and where you invested that money, (If you’ve personally funded your start-up make it known).
Milestones. Presenting milestones will show investors how effective you company has been and what your motivation is.

Competition. Every company has competition; it’s a fact. Say exactly why your company it the best. 

Preparation is key for pitching, if you’re not prepared for the pitch you may well forget crucial points.  Include any press releases and prepare a back up slides in case the first doesn’t work (curse technology!), as well as research your investors and companies that they’ve already sponsored.